Top 5 Full Service Brokers
As the name suggests, Full Service Brokers are the online stock brokers offering cheap brokerage plans to the retail and institutional investors in India. The Full Service Brokers would charge either flat rate for trading across all the asset class or they charge very minimal brokerage rate. Full Service Brokers offers brokerage services in share and commodities trading. They are also called as flat fee brokers or budget brokers.
Below are the top 5 Full Service Brokers in India based on number of active clients they have:
- Sharekhan
- ICICI Direct
- Axis Direct
- HDFC Securities
- Kotak Securities
(Comparison of all 5 to be shown)
Sharekhan |
ICICI Direct |
Axis Direct |
HDFC Securities |
Kotak Securities |
Sharekhan | ICICI Direct | Axis Direct | HDFC Securities | Kotak Securities |
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About The Brokers |
Sharekhan : |
ICICI Direct : |
Axis Direct : |
HDFC Securities : |
Kotak Securities : |
Find More Information about the Broker : |
Sharekhan :OVERVIEW BROKERAGE PRODUCTS & SERVICES TRADING PLATFORM & TOOLS RATING |
ICICI Direct :OVERVIEW BROKERAGE PRODUCTS & SERVICES TRADING PLATFORM & TOOLS RATING |
Axis Direct :OVERVIEW BROKERAGE PRODUCTS & SERVICES TRADING PLATFORM & TOOLS RATING |
HDFC Securities :OVERVIEW BROKERAGE PRODUCTS & SERVICES TRADING PLATFORM & TOOLS RATING |
Kotak Securities :OVERVIEW BROKERAGE PRODUCTS & SERVICES TRADING PLATFORM & TOOLS RATING |
Type of Broker |
Sharekhan : |
ICICI Direct : |
Axis Direct : |
HDFC Securities : |
Kotak Securities : |
Promo/offers |
Sharekhan :
N/A
|
ICICI Direct :Special Offer: ICICIdirect Neo Plan - Flat Rs 20 per trade brokerage (Intraday and F&O) + Free Account Opening + Get funds in 5 minutes from sell orders + Free trading tips. Open Instant Account Now
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Axis Direct :
N/A
|
HDFC Securities :
N/A
|
Kotak Securities :Special Offer: Kotak Securities - Pay ZERO Intraday Brokerage + F&O Rs 20 per trade. Open Instant Account Now
|
Advantage |
Sharekhan :
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ICICI Direct :
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Axis Direct :
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HDFC Securities :
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Kotak Securities :
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Disadvantage |
Sharekhan :
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ICICI Direct :
|
Axis Direct :
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HDFC Securities :
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Kotak Securities :
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Why This |
Sharekhan :
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ICICI Direct :
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Axis Direct :
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HDFC Securities :
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Kotak Securities :
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Open Account | Open Account |
Sharekhan vs ICICI Direct vs Axis Direct vs HDFC Securities vs Kotak Securities Account Opening & AMC Charges
Sharekhan Trading Account Opening Fee is Rs 0 (Free) and ICICI Direct Trading Account Opening Fee is Rs 0 (Free) and Axis Direct Trading Account Opening Fee is Rs 900 and HDFC Securities Trading Account Opening Fee is Rs 999 and Kotak Securities Trading Account Opening Fee is Rs 99 . Sharekhan Demat Account AMC is Rs 400 (Free for 1st year) and ICICI Direct Demat Account AMC is Rs 300 (from 2nd year) and Axis Direct Demat Account AMC is Rs 650 and HDFC Securities Demat Account AMC is Rs 750 and Kotak Securities Demat Account AMC is Rs 600 .
Sharekhan vs ICICI Direct vs Axis Direct vs HDFC Securities vs Kotak Securities Brokerage Charges
Sharekhan Brokerage Charges Equity Delivery is 0.30% on market rate or minimum 1 paisa per share and Equity Intraday is 0.02% on market rate or minimum 1 paisa per share and Equity Options is Rs 20 per lot . ICICI Direct Brokerage Charges Equity Delivery is 0.55% and Equity Intraday is Rs 20 per order and Equity Options is Rs 20 per order . Axis Direct Brokerage Charges Equity Delivery is 0.50% and Equity Intraday is 0.05% and Equity Options is Intraday: Rs 0.01 per lot | Carry Forward: Rs 10 per lot . HDFC Securities Brokerage Charges Equity Delivery is 0.32% and Equity Intraday is 0.032% and Equity Options is Rs 20 per trade . Kotak Securities Brokerage Charges Equity Delivery is 0.39% and Equity Intraday is 0.039% and Equity Options is Rs 39 per lot .
Sharekhan vs ICICI Direct vs Axis Direct vs HDFC Securities vs Kotak Securities Exchange Transaction Charges
Sharekhan Exchange Transaction Charges Equity Future is NSE Rs 200 per Cr (0.002%) | BSE Rs 0 and Equity Options is NSE Rs 5050 per Cr (0.0505%) (on premium) . ICICI Direct Exchange Transaction Charges Equity Future is NSE Rs 190 per Cr (0.0019%) | BSE Rs 0 and Equity Options is NSE Rs 5000 per Cr (0.05%) | BSE Rs 3700 per Cr (0.037%) (on premium) . Axis Direct Exchange Transaction Charges Equity Future is NSE Rs 190 per Cr (0.0019%) | BSE Rs 0 and Equity Options is NSE Rs 5000 per Cr (0.05%) | BSE Rs 3700 per Cr (0.037%) (on premium) . HDFC Securities Exchange Transaction Charges Equity Future is NSE Rs 190 per Cr (0.0019%) | BSE Rs 0 and Equity Options is NSE Rs 5000 per Cr (0.05%) | BSE Rs 3700 per Cr (0.037%) (on premium) . Kotak Securities Exchange Transaction Charges Equity Future is NSE Rs 200 per Cr (0.002%) | BSE Rs 0 and Equity Options is NSE Rs 5050 per Cr (0.0505%) | BSE Rs 500 per Cr (0.005%) (on premium) .
Sharekhan vs ICICI Direct vs Axis Direct vs HDFC Securities vs Kotak Securities Other Charges
Sharekhan Minimum Brokerage is Intraday: 5 paisa per share | Delivery: 10 paisa per share | Future Rs 0.001 per share and Call & Trade is Rs 20 . ICICI Direct Minimum Brokerage is Rs 35 per trade (I-Secure Plan) and Call & Trade is Rs 50 per trade . Axis Direct Minimum Brokerage is Rs 20 per trade and Call & Trade is Rs 20 per call . HDFC Securities Minimum Brokerage is Rs. 25 per order on equity segment and Call & Trade is Rs 0 . Kotak Securities Minimum Brokerage is Rs 21 per executed order and Call & Trade is Rs 50 per call .
Sharekhan vs ICICI Direct vs Axis Direct vs HDFC Securities vs Kotak Securities Features
Sharekhan and ICICI Direct and Axis Direct and HDFC Securities and Kotak Securities all offer a host of features, trading tools & platforms to their clients. Their comparative analysis is in the below table:
Sharekhan | ICICI Direct | Axis Direct | HDFC Securities | Kotak Securities | |
---|---|---|---|---|---|
Trading Platform |
Trading Platform
:
TradeTiger, Sharekhan Mobile |
Trading Platform
:
ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App |
Trading Platform
:
DirectTrade, Axisdirect Web, Axisdirect Mobile |
Trading Platform
:
ProTerminal, Blink, smallcase, Voice Enabled Investing, Mobile Trading App, Digify |
Trading Platform
:
Website, KEAT ProX Trading Terminal, Kotak Stock Trader (Mobile App), Fastlane, Xtralite |
Placing orders through charts |
Placing orders through charts
:
Yes |
Placing orders through charts : - |
Placing orders through charts
:
No |
Placing orders through charts
:
Yes |
Placing orders through charts
:
No |
Trading Alerts |
Trading Alerts
:
Yes |
Trading Alerts : - |
Trading Alerts
:
Yes |
Trading Alerts
:
Yes |
Trading Alerts
:
Yes |
Research and Advice / Trading Tips |
Research and Advice / Trading Tips
:
Yes |
Research and Advice / Trading Tips : - |
Research and Advice / Trading Tips
:
Yes |
Research and Advice / Trading Tips : - |
Research and Advice / Trading Tips
:
Yes |
Detailed Education Initiatives |
Detailed Education Initiatives
:
Yes |
Detailed Education Initiatives : - |
Detailed Education Initiatives
:
Yes |
Detailed Education Initiatives
:
Yes |
Detailed Education Initiatives
:
Yes |
Unique features & Offers | Unique features & Offers : - |
Unique features & Offers
:
|
Unique features & Offers : - |
Unique features & Offers
:
|
Unique features & Offers
:
|
Referral Program | Referral Program : - | Referral Program : - |
Referral Program
:
1 |
Referral Program : - | Referral Program : - |
Margin Against Shares (Equity Cash) * |
Margin Against Shares (Equity Cash)
:
Yes |
Margin Against Shares (Equity Cash)
:
Yes |
Margin Against Shares (Equity Cash)
:
Yes |
Margin Against Shares (Equity Cash)
:
Yes |
Margin Against Shares (Equity Cash)
:
Yes |
Margin Against Shares (Equity F&O) * |
Margin Against Shares (Equity F&O)
:
Yes |
Margin Against Shares (Equity F&O)
:
Yes |
Margin Against Shares (Equity F&O)
:
Yes |
Margin Against Shares (Equity F&O)
:
No |
Margin Against Shares (Equity F&O)
:
No |
Sharekhan vs ICICI Direct vs Axis Direct vs HDFC Securities vs Kotak Securities Demat Account Charges
A comparative table of various demat account charges between Sharekhan and ICICI Direct and Axis Direct and HDFC Securities and Kotak Securities is below:
Sharekhan vs ICICI Direct vs Axis Direct vs HDFC Securities vs Kotak Securities Basic Details
Sharekhan Year of Incorporation is 2000 and Total Number of Clients is 665129 and Total Number of Branches is 2800 . ICICI Direct Year of Incorporation is 2000 and Total Number of Clients is 1869925 and Total Number of Branches is 154 . Axis Direct Year of Incorporation is 2006 and Total Number of Clients is 357390 and Total Number of Branches is 56 . HDFC Securities Year of Incorporation is 2002 and Total Number of Clients is 1088561 and Total Number of Branches is 270 . Kotak Securities Year of Incorporation is 1994 and Total Number of Clients is 1179674 and Total Number of Branches is 153 .
Sharekhan | ICICI Direct | Axis Direct | HDFC Securities | Kotak Securities | |
---|---|---|---|---|---|
Year of Incorporation |
Year of Incorporation
:
2000 |
Year of Incorporation
:
2000 |
Year of Incorporation
:
2006 |
Year of Incorporation
:
2002 |
Year of Incorporation
:
1994 |
Active Exchange Memberships |
Active Exchange Memberships
:
NSE, BSE, MCX, NCDEX |
Active Exchange Memberships : - |
Active Exchange Memberships
:
NSE, BSE, MCX |
Active Exchange Memberships
:
BSE, NSE, MCX, NCDEX |
Active Exchange Memberships
:
NSE, BSE,MCX |
Demat Services |
Demat Services
:
Yes |
Demat Services
:
Yes |
Demat Services
:
Yes |
Demat Services
:
Yes |
Demat Services
:
Yes |
Website | Website : http://www.sharekhan.com | Website : - | Website : https://simplehai.axisdirect.in | Website : www.hdfcsec.com | Website : http://www.kotaksecurities.com |
Contact Details |
Contact Details
:
022-61150000 |
Contact Details : - |
Contact Details
:
18002100808 |
Contact Details
:
0294 242 5771 |
Contact Details
:
1800222299 |
Total Number of Clients |
Total Number of Clients
:
665,129 |
Total Number of Clients
:
1,869,925 |
Total Number of Clients
:
357,390 |
Total Number of Clients
:
1,088,561 |
Total Number of Clients
:
1,179,674 |
Total Number of Branches |
Total Number of Branches
:
2800 |
Total Number of Branches
:
154 |
Total Number of Branches
:
56 |
Total Number of Branches
:
270 |
Total Number of Branches
:
153 |
Products * |
Products
:
Investment banking, institutional broking |
Products : - |
Products
:
Equity, Derivatives, Mutual Fund, SIP, ETFs, Tax Savings, Fixed Income, IPOs, Fixed Deposits, Loans, Tax Services, NPS and Insurance. |
Products
:
Investment banking, Institutional broking, retail broking, private wealth management, and financial product distribution |
Products
:
Investment banking, Institutional broking, retail broking, private wealth management, and financial product distribution |
Sharekhan vs ICICI Direct vs Axis Direct vs HDFC Securities vs Kotak Securities Orders
Orders
Sharekhan vs ICICI Direct vs Axis Direct vs HDFC Securities vs Kotak Securities Research and Advice / Trading Tips
Research and Advice / Trading Tips
Sharekhan vs ICICI Direct vs Axis Direct vs HDFC Securities vs Kotak Securities Franchisee / Authorized Person related information
Franchisee / Authorized Person related information
Sharekhan | ICICI Direct | Axis Direct | HDFC Securities | Kotak Securities | |
---|---|---|---|---|---|
Availability for franchisee / AP |
Availability for franchisee / AP
:
Yes |
Availability for franchisee / AP : - |
Availability for franchisee / AP
:
Yes |
Availability for franchisee / AP
:
Yes |
Availability for franchisee / AP
:
Yes |
Investment required for Franchisee / AP |
Investment required for Franchisee / AP
:
Rs.50,000 |
Investment required for Franchisee / AP : - |
Investment required for Franchisee / AP
:
Rs.1,00,000 to Rs.3,00,000 |
Investment required for Franchisee / AP
:
Rs 300,000 to Rs. 500,000 |
Investment required for Franchisee / AP
:
Minimum deposit of Rs 3 lakh (negotiable) |
Sharekhan vs ICICI Direct vs Axis Direct vs HDFC Securities vs Kotak Securities Product & Services
Sharekhan and ICICI Direct and Axis Direct and HDFC Securities and Kotak Securities all offer a host of Products & Services for a better trading experience for their clients. Their comparative analysis is in the below table:
Sharekhan vs ICICI Direct vs Axis Direct vs HDFC Securities vs Kotak Securities Customer Services
Sharekhan and ICICI Direct and Axis Direct and HDFC Securities and Kotak Securities all offer a host of Customer service options to their clients to quickly solve their queries or grievances if any. Their comparative analysis is in the below table:
Sharekhan vs ICICI Direct vs Axis Direct vs HDFC Securities vs Kotak Securities Other Investement
Sharekhan and ICICI Direct and Axis Direct and HDFC Securities and Kotak Securities all offer a lot of investment avenues apart from Stock trading on their platforms to their clients to make a better trading experience. Their comparative analysis is in the below table:
Sharekhan vs ICICI Direct vs Axis Direct vs HDFC Securities vs Kotak Securities Trading Platform
Sharekhan and ICICI Direct and Axis Direct and HDFC Securities and Kotak Securities all offer a host of Trading Platform for a better trading experience for their clients. Their comparative analysis is in the below table: